crooked tongues magazine News Features

13aug 10
Nike Bespoke Air Force 1 image

It's been a long time coming, but the opportunity to create a Nike Bespoke AF1 was about as invigorating a sneaker-related experience as I've had in the last few years. It's easy to become jaded, and like a gateway drug, the addictive sensation of going iD on Dunk and Max models creates the desire to mess around with more and more on a shoe. The original AF1 tweaks were cool, and the 25th anniversary temporary studio on Ganton Street offered some extra materials to play with. Then there were the colour change premium options at Oxford Street's NikeTown. They were all good, but you're still tethered by what's on screen.

On finally getting some time out to get busy on an Uptown in that room at the fabled room at the back of NYC's Mercer Street retail space, it didn't disappoint. Scotchlite colours, denims, several Safari print leathers, patent, clear soles in numerous shades, ballistic nylons....it's easy to get lost in the excitement and hurl as much as you can at the nineteen plus pieces the shoe offers.

Not wandering in with a head full of concepts made the appointment with an alarmingly patient Mau more interesting. If it doesn't quite work for you, there's often leeway to amend or alter a fabric's appearance. Reversing or omitting standard elements is like the hidden menu at In-N-Out. It increases your chances of originality too, but there's a sense that Mayor and Clark Kent are slowly working the angles with every conceivable combination.

You don't want to wander into the studio like some idiot on a tattoo reality show, babbling about the hidden meanings on the work your getting. Sometimes it's nice just to put something on a shoe because it looks nice, but when you're talking $820+, you're quite liable to treat the shoe with the same reverence as you would your own skin. You might even approach the task even more gravely than you would with ink and pores.

So it's inevitable that some concepts are liable to leak into the subconscious prior to a design session.

Being in NYC, and visiting the Knicks' stomping ground the day before might have inspired the orange and navy. Talk of Patrick Ewing's bad beige suits with Selectism's Nick Schonberger the evening prior may have played their part too. My all-time favourite internet video and response, with Chopper City's suit getting the mother of all talkback roastings on Worldstarhiphop.com (notably, one response read, “OLE PATRICK EWING 1985 FIRST ROUND DRAFT PICK SUIT A** F*** BOIIIIIIIIII LOLLL") was discussed at length over dinner too. It all sits somewhere, waiting for an opportune moment. All that, plus an attempt to homage the spirit of '01's AF1 Low colourways. Transparent midsoles are too flossy for an old man like me.

Being able to switch the waxed canvas around to the coarser side was a nice touch, as was the chance to stick denim under the orange canvas swoosh. Removing branding and playing with the outsole pivots was entertaining too. With some post-appointment email back and forth with design consultant iZ to discuss any necessary alterations and find out that the marl grey Loopwheeler lining I'd selected was out of stock and unlikely to return—meaning a switch to nubuck—was uncannily like a "real" collaboration's trials and tribulations.

The keyring swatches and branded Moleskine notebook are nice touches too. You might need to be balling out of control or freeloading in spectacular style to got one, but Nike Bespoke is definitely the most complete custom experience out there. Shouts to Simon, Mau, iZ and all at Nike for the assistance.

Nike Bespoke Air Force 1 image
Nike Bespoke Air Force 1 image
Nike Bespoke Air Force 1 image
Nike Bespoke Air Force 1 image
Nike Bespoke Air Force 1 image
Nike Bespoke Air Force 1 image
Nike Bespoke Air Force 1 image

Comments (20)

Anon on December 7, 2011 @ 07:18

Anon on December 7, 2011 @ 07:18

Anon on August 23, 2010 @ 18:41

How do you BUY THEM ?

rosstopher75 on August 16, 2010 @ 21:53

Simple, clean and just all out nice.

Anon on August 16, 2010 @ 16:56

It seems the older crowd can appreciate this shoe. A good shoe doesn't necessarily have to be bright "look at me" purple croc skin. There's beauty in simplicity and subtlety. Would you guess it's a bespoke? No. And maybe that's the point. I, for one, think the shoe is beautiful.

Anon on August 15, 2010 @ 01:53

These are excellent, very tastefull!

Anon on August 14, 2010 @ 23:52

let NIKE come up with something classic... for the money you're spending and the experience you're having, come up with something totally crazy and outlandish, something ARTISTIC for chrissake...

these are most certainly REALLY nice af1's, but would i have guessed they were bespoke? or $820 ?? HELL NO.

Anon on August 14, 2010 @ 22:42

god that was a difficult article to read. your grammar sucks major balls lawl. shoes are mediocre. look like GR's. whatevz kthxbye

otto_leung167 on August 14, 2010 @ 18:37

Nice one G, and it kinda reminds me a lil' of Vandals on the first sight....

gwar on August 14, 2010 @ 16:05

Cheers for the feedback. They're definitely denim bleed magnets on a grand scale. That's why they only had waxed canvas. Turning it around was asking for trouble, but I think it looks better...

Anon on August 14, 2010 @ 14:24

Jess will love em

Anon on August 14, 2010 @ 14:15

Nicest trainers i've seen in a long time!

Anon on August 14, 2010 @ 13:37

And the Gwar strikes again...

Anon on August 14, 2010 @ 12:27

Denim bleed magnets!

barry72 on August 14, 2010 @ 09:13

I knew someone would be able to resist all the temptations and come up with something classic.

m8rty on August 13, 2010 @ 23:48

BEAUTIFUL!

mubi008 on August 13, 2010 @ 23:45

They look like something that the last AIR BENDER would do....yeah I'm hating!!!

tanith7 on August 13, 2010 @ 21:46

Superb G

n-dub on August 13, 2010 @ 20:23

Pretty much the most stunning AF1 i've laid my eyes on, i does 'doth my cap to you sir!

Anon on August 13, 2010 @ 19:49

Absolutely brilliant.

Leave a reply