It's nice to know the provenance of your footwear.
With New Balance
's Flimby factory being UK-based, they had no problem with our request for shots of our Made in England duo of 1500s being put together. That's nice, because usually you wouldn't want to see how your shoes were made any more than you'd want to see the process that led to the mechanically constituted sausages you merrily scoff on a hungover Sunday. Ignorance is bliss. Nor did we have to hire an elderly man to pretend to be a cobbler to fake the human touch.
But New Balance makes sure that their factories do things fairly and there's some seriously long term employees celebrated on the factory wall at the Lake District facility. We got about 40 shots of the shoes in various states of build, but here's a taster of what's on the horizon, with the release date still set for Saturday the 15th of October and a global launch the following week. We'll up something a little more substantial closer to the launch. Nubucks, suedes, ENCAP-assisted sole units, the 1500 lasts, laces, lots of rubber bands and some dangerous-looking machinery makes for superior sneakers and despite repeat visits, we still find the production process fascinating.