The Jordan boxset has long been a source of controversy.
Back in late 2005 we got pretty excited about the Defining Moments Pack for delivering a VI and IX at a point when the shoes included weren’t being retroed (emphasis seemed to be on IVs around that time and XIIIs like the infamous Altitude Green release). The executions of a 1991 and 1996 classic played it safe by only adding a discreet gold accent colour to existing makeups, so you weren’t left with a clanger when you got that vast, stacked box home. The Beginning Moments Pack’s from 2007’s mid-cut Jordan Is were okay, but materials let them down (if those had contained releases on the level of the ‘Banned’ I, it would have been a different story). 2008’s Countdown Packs were problematic, because every shoe we’d always wanted seemed to come partnered up with something we were unlikely to buy (the XI/XII pack was the only time the project seemed to deliver).
The issue was that it wasn’t a buy-one-get-one-free affair with these releases — you paid £100 for each shoe. 2009’s Celtics and Bulls Jordan I package was semi-decent, but again, materials are a significant part of the I’s history and both pairs were lacking. The duo of '60+' VIIs was okay. And the ‘Raging Bull’ box of Jordan Vs that same year? Not bad. Then there’s a few more in between and a new wave of promo-only double packs, which leads us to the Golden Moments pack retread of the VI and a VII. This time the VI gets white and the VII arrives in black — no great shock to the system, but that brownier use of gold isn’t too Liberace and makes them very, very wearable. That VI’s minimal use of red makes it our favourite here.
These definitely take it back to the DMP essence rather than making us do the Countdown Pack shudder, but the £300 RRP is pretty brutal. Yes, that packaging’s plush, down to the relevant Jordan-esque fastenings on the drawstring bags, but they don’t come cheap. We thought the original DMP’s NikeTalk hoo-ha all those years ago was dramatic, but the Jordan hype in 2012 puts it in the shade. These go on sale tomorrow.