The adidas Consortium adicolor celebrates 30 years of DIY shoes


The adicolor from adidas is a relic of a more innocent time when colour-in stripes made sense. Long before NIKEiD or mi adidas and when talk of 3D printing would get you burnt at the stake, you needed to break the pens out. Back in the day, Nike had the colour in shoes too (we think that adi had the jump on them) for college teams and the cheerleaders that supported them, but adidas had the bonus of creating a genuinely great silhouette for that DIY makeover and best of all, they weren't even pretending that adicolor wasn't any more than an awesome gimmick. We probably won't see the return of adidas mid-tops with quilted uppers and laces that smelt of fruit from the early 1980s, but these are still relevant. If you think this concept was kind of naïve, just bear in mind that adidas were on fire in 1983 when this shoe debuted, pioneering supportive and cushioned technologies that other brands couldn't compete with.

adidas was so far ahead back then that they felt they could make an amazing silhouette like this into a colouring book for the feet and capitalise on an escalating rise in custom shoe culture. In 2006, the adidas adicolor project included a vast array of partners, the return of the adidcolor Hi and Lo, plus the resurrection of the adidas Century Lo too. We have fond memories of that entire collection, which also brought back the adidas Consortium line after its Superstar35 triumphs the previous year, but 2013 is the adicolor's 30th birthday so it's getting a celebratory Consortium outing. No pens or paint this time, but we think this training/court style with the ghilly lacing can operate perfectly as a no-gimmick shoe - especially when the materials are as good as the ones on this trio and the different stripes on the medial side work this well. We're also suckers for a custom box and these each come in one to match their colourway. The adidas Consortium adicolor pack arrives in the Crooked Tongues store on May 4th.

Posted by, gwar on 25 April 2013