Reebok & Crooked Tongues Instapump Fury: birds, goalies & tech running

At Crooked Tongues we love the Reebok Instapump Fury. Steven Smith's (the man behind many of your favourite New Balances, including the 997 and a fair few Nikes too — you can thank him for the Air Max 2009) masterful design (along with the underrated Road Fury) is something that the world hasn't caught up with yet — it's a brilliant piece of industrial design and the last burst of innovation for the Reebok Pump system. Even after the product team had tethered some of the wilder parts of prototypes, including a digital readout, the end result was still as tech as it gets. It doesn't matter where we go, there's always somebody in a design department that recognises the greatness of this model. It definitely deserves the 20th birthday attention being lavished upon it. And don't get us started on the Baseball Furies style script on the sock liner. Everything about this design fascinates us.

That Graphlite foot arch and the Hexalite plus a pump to fit sense of comfort made it a summer class We don't believe that this shoe should be subdued, so we cashed in on the current World Cup mania with some Brazilian colours, a tribute to Brazil and Mexico's macaws for some feathery weirdness on that bladder. But our key inspiration was the self-designed jerseys of Mexico's legendary keeper Jorge Campos on American pitches in 1994 to coincide with the 1994 birth year of the shoe. It's working title was, "the angry bird" because of those feathers and the furious name of the shoe. Premium, lurid suedes, a green leather lining and a stitched toe hit that's a nod to the DMX Pump Fury's branding (not such a good shoe, but it was comfy as hell and the colourways were superb) complete this one. It's not for everybody, but this shoe has always been about splitting opinions.

Subdued doesn't do it for us on this one — you don't see crazy footwear like the Fury any more, so it was a privilege to play with the formula. These will be in the store on Saturday in limited numbers.

Posted by, Gary Warnett on 1 July 2014